Have you ever wanted to talk with a customer service representative, but couldn’t find one? Or maybe you just want someone to answer all your questions about your purchase in real-time.
If this sounds familiar, you should consider using live chat services for your business. This improves your operations by providing an actionable resource for your customers without needing to be present.
Since live chat software and support have become more accessible and affordable, businesses can afford to offer it as a way to keep customers satisfied and engaged while they’re shopping online or buying products from an ecommerce site.
What is Live Chat Support?
Live chat is a real-time communication tool that allows customers to connect with your business. You can use live chat to answer questions, resolve issues, and build trust and relationships between your business and customer base.
While you can communicate with customers in many different ways, live chat is one of the most effective means of engaging in two-way dialogue with them.
Many potential clients do not want to spend hours on the phone or interact by email. However, chatting is similar to texting and is a common tool utilized by those age groups most likely to make buying decisions in their homes.
How Live Chat Services Benefit Your Ecommerce Business
1 – Provides 24/7 Support
Live chat is available 24/7. Customers can reach you at any time, which makes your business more accessible for customers who need help with a question or problem at 3 am on a Saturday night.
This also means that live chat is great for expanding your customer base by making it easier for people to contact you when they are looking to buy something from your store.
Live chat allows customers to choose their own time of day when they want to talk with someone about an issue or question they have about a product/service offered by your company.
The ability for customers and visitors to connect with an employee of the company anytime they wish increases sales since more people will feel comfortable purchasing from a site that has this feature available at all times of day and night.
2 – Improves Customer Service
When customers come into contact with your live chat agent, they can ask questions about anything and everything. The agent will be able to answer their questions in real-time, which is perfect for providing immediate feedback if there is an issue with their order or purchase.
This helps improve customer service because it directly addresses the needs of your customers that are already inside your sales funnel and want to make a purchase.
3 – Encourages Sales and Revenue Growth
Live chat is also an excellent way to find out what your customers need, discover what they’re looking for, and identify new products and services.
This is a valuable tool for businesses because it can help you identify potential new markets and business opportunities.
4 – Increases Lead Conversion
Live chat is a great way to convert leads into customers. When you provide a live chat service, your potential customers can get answers to their questions immediately. This means they’re more likely to become your customers rather than leaving their information with you and waiting for an email or phone call.
5 – Improves Engagement Between Customers and Brand
You will be able to engage with your customers in real-time and respond to their questions, concerns, and issues within seconds.
This is great because it improves customer satisfaction and overall brand reputation. The more trust a customer has with your brand, the more likely they will purchase and spread word-of-mouth marketing about your products or services.
6 – Helps Reduce Costs and Expand the Scope of Operations
Live chat service allows you to reach more customers and expand your business without hiring new employees. It also helps you reduce costs by outsourcing customer support services.
This is a massive benefit to your ecommerce online store. Any way you can expand customer engagement without spending more than you need, you create more opportunities for higher profit margins.
7 – Offers a Competitive Edge
As a business owner, you can use live chat services to communicate with your customers. This will help you deliver instant support and assistance to your customers when they need it most.
Many competitors may not be ready to integrate such technologies into their operations. This means you have a marketable competitive advantage that can make the difference between a buyer going to your ecommerce website compared to someone else.
OPMC Customer Support for WooCommerce
We at OPMC always strive to build new resources and tools for our ecommerce clients. We understand the importance of advantages like live chat because we have been in the industry for years and have felt the same customer service challenges.
That is why we created the Customer Support for WooCommerce plugin. This plugin allows customer service live chat services to be run directly within the WooCommerce ecosystem. So, instead of dealing with multiple services that can increase costs, everything operates inside your WooCommerce store.
Hopefully, this will help you get your live chat support off the ground so you can start expanding growth opportunities and potential revenue as quickly as possible.
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