7 Proven Strategies to Better Reach Your Ecommerce Target Audience

1 – Start by Defining Your Target Audience & Brand Persona

The first step in defining your target audience is to do some research. You’ll want to know what types of people are interested in the products or services you offer, how old they are, and where they live. This will help you create a more refined list of the types of people who would be interested in purchasing from your business.

Once you’ve identified the type(s) of people who could benefit from what your company offers, consider developing a personality profile for each group within this more significant target market segment. Your brand persona should represent an ideal customer archetype that captures all the qualities that make up this individual: their values and interests.

2 – Go Where Your Target Audience is Online

Once you know your target audience, the next step is to find them online. This can be done through social media and other websites where they spend time.

For example, if you sell high-end car parts for racing cars, go visit forums and social media accounts where people celebrate these types of premium vehicles. Or, if you have a custom printing company toward Boho clothing, check out Instagram accounts with hashtags like #Boho, #Boholiving, #surferchick, and #bohostyle.

Once you have identified these platforms and sites where your target audience hangs out online, it’s time for engagement. Start having conversations and learning what your target audience wants so you can directly address those needs.  

3 – Create Content Relevant to Their Needs & Wants

When you create your ecommerce site, you have a target audience in mind. You know their age, gender, location, and other essential details about them. But how do you know what they want? The best way is through research!

You need to find out who your customers are before putting together any content strategy because if it’s not relevant or interesting enough for them, then they won’t engage with it, which means fewer conversions (and less money).

Create original and engaging content for:

• Listicles
• Comparison Articles
• Blogs
• Social Media
• Videos (long/short form)
• Reddit/Quora
• Guest Posts
• Emails
• Sales Media
• Press Releases
• And more!

4 – Use Ads that Target Your Audience’s Demographics

You can use ads targeting your audience’s demographics, interests, and locations to reach a specific group. You can also use ads that target the behaviours of potential customers who have visited your site in the past. These are just some examples of how you can tailor your target audience strategy based on who is viewing it.

5 – Work with Social Media Influencers

Social media influencers are people with large followings on social media. They can help you reach a larger audience and build your brand by spreading the word about your products, services, or business in general.

These are fantastic accounts to leverage your brand because they have already cultivated a long list of followers aligned with your target audience. 

For example, go and search for TikTok or Instagram accounts about cats. You’ll find influencers who will happily market your product directly to a premade target audience likely to purchase from your custom cat costume business.

6 – Implement an Email Marketing Campaign with Referral Bonuses

Email marketing is a powerful way to reach your target audience. A referral bonus is a great way to incentivize customers to refer your business to their friends, family, and acquaintances. 

In addition, you can use referral bonuses in combination with other marketing strategies, such as influencer marketing or paid ads on social media platforms like Facebook or Instagram.

Ecommerce brands should consider implementing an email marketing campaign that includes referral bonuses as part of their overall digital strategy. This will encourage new buyers as well as return customers who want to maintain the total lifelong value of your brand.

7 – Engage Your Target Audience on Social Media & User Generated Content

The best way to engage your target audience is by interacting with them on social media, such as Twitter, Instagram, YouTube, TikTok, Pinterest, and Facebook. This can be done by creating contests or giveaways for people who share content about your brand and company.

Another way to reach customers is through user-generated content (UGC). These are the reviews, product unboxings, and any other content created by users you can then leverage for free on your website, in your emails, and across your social media profiles.

Bonus Tip: Always, Always, Always Have Fantastic Customer Support

Customer support is a must-have in any business. It’s crucial for building customer loyalty, trust, and brand awareness. It can help you build your reputation as a company that cares about its customers.

If you’re not providing the best possible experience to every single person who interacts with your brand, including those who are just browsing or researching their options before making a purchase decision (aka “prospects”), then someone else will do it instead.

When your target audience has a question or is looking for support, you need a way to deliver that information as quickly as possible.

Our team at OPMC offers a powerful WooCommerce Customer Support plugin that improves your response rate through robust chat support. That way, you can provide all your target audience needs 24/7 without losing any sleep.

Wrapping it Up

As an ecommerce business owner, you know how important it is to have an effective digital marketing strategy in place for your best-fit target audience. This will allow you to reach more people who are interested in your business and drive traffic to your site.

If you’re looking to grow your ecommerce business, you must take the time to develop an effective digital marketing strategy. With so many different ways to reach your target audience, there’s no reason why your business shouldn’t be thriving.

Study the people you think will most likely purchase from your business. This data is critical to staying relevant in today’s consumer-driven marketplace and rising above the noise of the ecommerce competition. Applying these ecommerce target audience strategies effectively, you’ll reach more people interested in your business, driving more traffic to your site and increasing sales. Good luck!