9 Tips for Improving Customer Experience on WooCommerce Store

Why WooCommerce is a Powerful Ecommerce Platform?

WooCommerce is an open-source eCommerce platform that allows you to set up and run a website for your business, so you can sell physical products and digital downloads.

There are other powerful ecommerce platforms out there, but WooCommerce is definitely one of the most popular ones because of the various customizations you can make and numerous tools to automate practically every step of your ecommerce business.

There is a vast community of users and developers, meaning you can get pretty much any question you have answered. Best of all, WooCommerce is well-supported, so if you do run into a challenging issue, there are teams of people willing to help you out.

All in all, this is one of the most reliable methods of building an ecommerce based online storefront. Now you just need to focus on automation and improving how your prospective leads interact with your site.

Tip #1: Make your website easy to navigate

Your website is the first impression that potential customers have of your business. It’s how they’ll choose whether to buy from you or not, so it’s important to make sure there are no barriers to using your site.

You want to make sure that your website is easy to navigate, fast and responsive, and secure. When someone lands on your website, they should instinctively know where to go next to get answers to questions, details about products, and most importantly, check out when making a purchase!

Tip #2: Optimize your website for mobile devices

The second tip for improving your customer experience is to optimize your website for mobile devices.

What does this mean? It means you should use a responsive design that automatically resizes based on the screen size of the device being used to visit it. This will make sure visitors have an optimal viewing experience when they browse through your website, regardless of whether they are using a smartphone or a tablet.

Tip #3: Use high-quality product images and videos

To ensure that your product images are as good or better than your competitors, follow these tips:

• Make sure the images are clear and sharp. The sharper your pictures, the better they’ll look on various devices and screens. If you can’t get a good shot of the product itself, try using shots of similar products in action to show how it works.
• Provide multiple angles of the product so that customers can get a complete picture before making a purchase decision. This will also make it easier for customers who want to come back later with questions about what something does or how it works—they’ll be able to see exactly what they need without having to search around for hours trying different things until they find what they need!
• Use videos whenever possible. Videos have been proven time and again as one of the best ways (if not THE best way) to engage potential customers while improving conversion rates by up-to-20%.

Tip #4: Provide detailed product information

The customer experience is all about the details. You want to make sure that your customers can find what they’re looking for and know exactly what they’re getting. To do this, provide detailed product information. Showcase your products with a variety of images (both product and lifestyle), videos, descriptions, and specifications.

Also provide details about your business. This can include:

• Any certifications or awards you have won
• Where you are located
• If there are any special offers on certain items
• If you offer a money-back guarantee
• Shipping policies (including costs)
• Return policies (including costs) if applicable
• Customer reviews
• And anything else you would want to see on an ecommerce shop you visit.

Tip #5: Make it easy for customers to find answers to their questions

Another way to make your customer experience better is to make it easy for customers to find answers to their questions. It’s important that you provide a list of FAQs, a knowledge base with articles about your products, and contact details for your business.

You should also consider adding a chat function, phone number, live chat function, and video tutorial page. At OPMC, we have built a customizable Customer Service for WooCommerce plugin that allows you to enable 24/7 chat support. That way, potential leads always feel taken care of by your brand.

Tip #6: Offer multiple payment options

To increase your conversion rate, it’s important to offer multiple payment options. You can accept payments from credit cards, debit cards, and e-wallets such as PayPal.

If you’re selling physical goods on your ecommerce website or storefront that can’t be shipped immediately (for example furniture), it’s still possible for customers to make their purchase online through an online store like WooCommerce. This is one of the most effective ways to improve customer experience.

You want to match your target market with the type of payment they use the most. So, if your ideal customer enjoys crypto, it may be time to figure out adding a digital wallet to your WooCommerce online store.

Tip #7: Provide fast and reliable shipping options

You can also improve customer satisfaction by offering fast and reliable shipping options. Your store’s customers want to know that their purchases will arrive in a timely manner and providing fast shipping will reassure them that they will receive their orders quickly.

Don’t get scared to have a little fun and promote faster shipping times for additional costs (upselling) or free shipping promotions around the holidays or whenever you need to drum up sales.

Tip #8: Make it easy for customers to leave reviews and ratings

One of the best ways to increase your online store experience is by encouraging customers to leave reviews and ratings on your WooCommerce store. While many shoppers are hesitant about leaving their personal information online, they’re happy to leave a review if they feel positive about their experience at your store. 

After all, it’s a win-win. You get more positive feedback, and they feel good knowing that they helped other shoppers make an informed decision.

Tip #9: Keep the checkout process simple and secure

This is a no-brainer, but it’s still worth mentioning. Make sure you offer your customers a secure checkout experience that includes SSL encryption and offers them a choice of payment methods. 

You should also include shipping and tax information on the checkout page so that they can complete their order without any extra effort from you or them.

You don’t want to make it difficult for your customers to complete their purchases. If they can’t find what they need easily, they’ll get frustrated and leave before completing their order (and possibly never come back).

Improve the Customer Experience – Improve Your Sales!

Improving the customer experience on your WooCommerce storefront can help boost sales and improve brand loyalty. Shoppers want to feel like you have taken the time to make their entire online interaction with your ecommerce shop that much more comfortable.

When compared to traditional brick-and-mortar stores, online retailers have a lot of room for improvement when it comes to providing a pleasant purchasing process. While many are already doing an excellent job at this task, there’s always room for improvement. By implementing these nine tips into your store design, you’ll be able to take your business up another notch as far as ease of use goes—and that will translate into more sales!

Remember, customer experience is about more than just delivering your product. It’s about connecting with each and every customer in a way that makes them feel valued. And that starts with the first interaction they have with your brand. 

Don’t forget to try our Customer Support for WooCommerce plugin as well. Something as little as integrating 24/7 live chat support can be all it takes to elevate your brand to the top of your niche market.