9 Marketing Trends to Promote Your Dropshipping Business in 2023

What Paying Attention to Marketing Trends Matters

As a dropshipping entrepreneur, it’s essential to keep up with marketing trends and adapt your business accordingly. Marketing trends offer you the chance to stay ahead of the competition and give you insight into what customers want.

Marketing trends are also helpful in that they help you understand how people—not just customers but also influencers and journalists—interact with brands. This way, you can create content that resonates with them on every level. The stronger the emotional connection with your unique dropshipping brand, the more likely they will purchase and share your marketing.

While you are working on building out that brand, keep the following marketing trends in mind, so you have a strong foundation throughout all of 2023.

Top Ecommerce Marketing Trends of 2023

It’s time to get proactive about the future of your dropshipping business. We’ve picked out some of the most critical ecommerce marketing trends for 2023 and how you can use them to build a strong foundation for your online store.

1 – Short Video Content

If you’re looking for ways to promote your dropshipping business on social media, email ads, or your website in 2023, video is the most effective way. While there is always a place for long-form videos (YouTube), short-form is better for quick promotions to engage your target audience. In addition, they do not require an attention span and mirror the current social media scrolling content from platforms like Instagram Reels and TikTok.

Video content can be used on your website and on social media channels such as Facebook and Instagram. You can use short-form videos on your website as part of your blog posts or tutorials showing how users can use your products or services. You want to quickly engage your customers whenever they are bored and searching online.

2 – Power of Micro-Influencers

Micro-influencers are those accounts with typically 100,000 followers or less. They tend to be less expensive than the top 1% of influencers. They are great marketing channels for any dropshipping business. That’s because they are more likely to be passionate about the products they promote and engage with their community.

These smaller accounts maintain their personal relationships with followers that doesn’t feel in the “celebrity” status atmosphere of untouchables. That makes them more relatable and easier to contact, so you can leverage what they offer.

3 – Complete Mobile Responsiveness

Since the number of mobile devices has increased rapidly and users are accessing the internet more frequently through their smartphones, it makes sense to cater to this growing market by making your dropshipping online store, email, app, payout process, and any other UI/UX interaction with your brand more mobile responsive.

Mobile-first design is a technique that allows you to create websites that are optimized for viewing on small devices such as phones and tablets. This approach guarantees that users can easily navigate your website on any device.

4 – Blogs are Even More Important

Blogging is one of the best ways to build your brand and get in front of your audience. It’s also a great way to establish yourself as an authority in your niche, which is critical for establishing trust with your customers. People understand you know what you’re talking about when you blog about it.

Now is the perfect time to start if you aren’t already blogging. With so many freelancers online, it takes little to get up and running quickly.

5 – Sliding into Customer DMs

The DM, or direct message, is a function of most social media platforms. It allows users to contact other users privately and securely without having to go through the hassle of posting something publicly and having it seen by everyone.

So, what does this mean for you? It means you can use DMs to connect with your customers directly. You can invite them to chat about anything from their experience shopping with your store and any questions they might have about how things work behind the scenes. You can also send them updates on new products or promotions, offer customer support, and even say hi!

6 – Visual Storytelling

Visual storytelling is one of the most potent ways to connect with your audience. Visual content is more likely to be shared, remembered, and even acted on than text-based content. This is because it is easier for people to remember images than text, and they can be used as triggers in memory. They also tend to evoke more emotion than text alone.

Visual storytelling helps you build trust with your audience. For example, if a customer sees a picture of you working hard on their behalf, they’re more likely to trust that you will do the same for them.

7 – Custom Apps with Push Notifications

Custom apps are more engaging. They’re more personalized to your audience because you can customize the look and feel of the app to match your brand. You can also collect data through the app—which is valuable information for understanding what customers like, where they shop, and how they prefer to interact with you.

With many no-code/low-code ways of building custom apps, you can easily integrate push notifications and other forms of communication. This way, your customers will see any new promotions from your dropshipping site or updates on product deliveries with a notice on their mobile screens.

8 – Purchasing Directly from Social Media Accounts

Social media is a great way to market your dropshipping business, and it’s not just the platform where you can find new customers. Social media accounts are also good places to promote products and provide customer support for existing ones. And if you want to take this a step further, social accounts can be used as a buying channel as well.

For example, if you have an Instagram account with more than 100k followers, people will want to buy directly from there rather than from your website or some other sales channels because they think that would be easier and faster (especially when they are in a hurry).

9 – Supportive Customer Service

The importance of having a supportive customer service department has been known since the beginning. Yet it seems that many companies still don’t want to put in the effort needed for this type of work (or perhaps they just don’t know how).

Most people want more personal attention and convenience by having their questions answered any time of day or night. This can be best achieved through our Customer Support for WooCommerce plugin. With this easy-to-use enhancement, you’ll be able to bring 24/7 support features to your online store that boost conversion rates and customer relationships. Download now and elevate your dropshipping store capabilities.

Marketing Trends will Continue to Grow through AI and Automation

AI, machine learning, and automation are already significantly impacting marketing trends. We’ll see these technologies grow in popularity and usage over the next few years.

What does this mean for you as a dropshipper? Well, your job will become easier as marketers will be able to focus on what really matters: creating content that is relevant to buyers rather than spending hours crafting irrelevant messages or trying to figure out what they want.

AI will also help marketers understand their customers better so they can create more targeted content that speaks directly to them—making it much easier for them (and you) to close deals with new customers who might otherwise have slipped through your fingers due to poor targeting or lack of understanding about the buyer’s needs and interests.

This is the future of marketing trends and a good thing to watch for what is on the horizon.

Conclusion

We hope these dropshipping business marketing trends will inspire you to take your dropshipping business to the next level. From customer support programs through our powerful WooCommerce plugin to social media micro-influencers, there are many different ways that you can improve your online presence and grow your business in 2023.