The world of ecommerce is a competitive one. It can be hard to get the attention of your potential customers and show them why they should buy from you instead of someone else. That’s where blogging comes in!
Blogging allows you to create a presence online that builds trust with potential customers, establishes you as an industry leader, helps drive social media engagement, and more.
In this article, we’re going to cover seven reasons why every ecommerce store should have an active blog.
When you combine attentive customer service with engaging new content via your blog, you create an attractive website supported by the customizable features of platforms like WooCommerce. Let’s dive into how a blog is essential to your ecommerce marketing efforts.
Reason 1: A blog helps improve search engine rankings
A well-written blog will help improve your search engine rankings. The more words on a page, the better it is for search engines to rank that page. If you want to be found by people searching for specific terms on Google, your blog needs relevant content.
Building a robust SEO (search engine optimization) strategy, as well as content that directly addresses the needs and wants of your target consumer audience, goes a long way to boosting your online reputation.
Reason 2: A blog can establish a store as an industry leader
A blog post is a great way to establish your store as an industry leader. Blog posts can be used to share industry research, tips, and news. Your store’s blog can be used to share your expertise and advice with other businesses in the same industry.
You can also share knowledge and experience with customers who want more information on running their own ecommerce stores successfully. This establishes you as a point of reference for buyers to routinely visit – encouraging them to trip into your sales funnel.
Reason 3: A blog can build and engage a loyal customer base
The third reason you should use a blog for marketing your ecommerce store is that it can build and engage a loyal customer base. Blog posts are more than just pieces of content. They’re opportunities to interact with customers on an individual level.
This is important because one of the biggest challenges for ecommerce stores is keeping customers engaged after their first purchase. You can use them to answer questions about products and services that have been asked by previous customers and give details they may have missed otherwise.
Reason 4: A blog can drive social media engagement
Social media is a vital component of any ecommerce marketing strategy. It’s easy to share your content on social media, and it can drive traffic back to your site.
If you have an active blog, you can use it to build up the following on your Facebook page or Twitter account by sharing posts from the blog on those platforms. You can also use your blog to help grow your Pinterest audience by pinning images that relate to the post’s topics.
Best of all, your blog post can be revamped into audio, video, and visual postings across other platforms like YouTube, TikTok, Instagram, and more – strengthening your online presence through social media.
Reason 5: A blog can support email marketing efforts
A blog can also help you promote your email marketing efforts in a variety of ways. You can use the blog to promote relevant content to your customers.
If you are selling hiking boots, for example, and have written an article about backpacking trails in Utah, you could include a link to this article at the end of an email promoting hiking boot sales.
Second, if one type of product (such as hiking boots) goes well with a different kind of product (such as backpacks), creating content around these two things can help boost sales for both products simultaneously through cross-marketing techniques.
The goal is to support your entire marketing efforts with a holistic approach, and blogging is a sure-fire way to achieve this success.
Reason 6: A blog can provide a platform for customer feedback and reviews
The importance of customer reviews cannot be overstated. They are an essential part of the customer journey, both before and after purchase. And they’re not just important to help build trust with consumers. They also significantly impact your SEO rankings, social media activity, conversion rate, and even your brand recognition.
We at OPMC highly recommend you combine the power of using reviews and customer feedback with our Customer Support for WooCommerce plugin. This way, when you have a customer interaction, their questions are answered quickly and accurately at any time of day or night. That boosts your ability to leverage user-generated content like reviews, unboxings, and shred online posts.
Reason 7: A blog can generate additional income streams
A blog can also be used to generate additional income streams. You can use the it to promote affiliate products, allowing you to earn commissions on sales of other people’s products. You can also use it to sell your own ecommerce store and related products or sell your own digital products (e-books, courses, etc.).
In short, having a blog is like having a storefront online where anyone can come in and shop around.
Combine Your Blog with Our Customer Service Plugin
If you have a blog, we can help you take care of the customer service side of your ecommerce store. With our Customer Support for WooCommerce plugin, you can directly respond to your customers’ many needs and questions after they have browsed through your post.
Maybe they have read an engaging article and want to make a purchase, but they just have a simple logistical question to clear up first. Having 24/7 customer support eliminates these blockages, so you experience a higher rate of sales potential.
Start Blogging Today
When you create a blog, you can give your customers more information about your products and services. That’s why most ecommerce stores today have blogs. Blogging is also an important part of any ecommerce marketing strategy because it helps you build trust with your customers and improve SEO.
In addition to these benefits, blogging can help you increase sales, attract new customers, and build a loyal customer base.
If you’re looking for a way to boost the visibility of your ecommerce store, then you should consider implementing a blog. There are many online tools and freelancers that can help you get started, so you can automate this process. Good luck and happy writing!
