Link building is a must-have strategy for any online business. Beyond SEO, backlink is a critical way to increase your brand authority, page rank on Google, and trustworthiness with online communities. Put another way, 92.3% of all top 100 ranking domains have at least one high-quality backlink. If the internet is a web of referrals, you want the top domains linking back to your ecommerce store so you get the highest spot in search results possible.
Lets take a closer look at how you can boost your link-building strategies using high-quality backlinks for the 2024 year.
Tips for Getting Premium Backlinks
#1 – Leveraging Reddit
Reddit is often called the “front page of the internet” because many stories, trending topics, and memes get posted there before anywhere else – including social media.
There are over 55 million daily active users on Reddit, meaning you’ll be able to find your target audience faster than releasing a blog post or new product.
If you can, build a new subreddit directly related to your niche and be a moderator to grow an organic audience. That way, you can post links to your images, blogs, videos, products, and other information to increase page rank.
#2 – Get a Link from a Supplier
All of those various suppliers, wholesalers, dropshipping companies, and business partners likely have websites of their own. They also are more than likely to have logos or reference pages listing their customers.
This is an excellent opportunity for you to request putting your own logo on that list so you get another link from a well-respected and established online website pointing directly to your online store.
#3 – Post Interview with Niche Authorities
Go on any social media platform, and you’ll find little snippets from podcasts, videos, and documentaries where industry insiders are interviewed.
You can do the exact same thing by talking with people in your niche market and then posting their interviews online. Then, you can include mentions of your brand in the audio/video as well as backlinks in the media descriptions for viewers to click on.
#4 – Republish Older Content
Older content through blog posts can be revitalised and used for SEO backlinks with new relevant keywords. Something that may seem not as popular can suddenly switch into overdrive with a bit of new keyword research.
Not to mention you can also republish this content on the powerful website and content platforms like:
#5 – Get into Guest Posting
Guest posts are a goldmine. You get to pontificate on all kinds of topics related to other businesses and partners that they put online with anchor text that links back to your ecommerce website.
All it takes is a quick email that you can send to potential businesses, and you could end up with 15-20 high-quality backlinks in under a month. That can be all it takes to overcome the competition and increase potential sales figures.
#6 – Broken Link Outreach
There are tons of businesses just like you with blog articles, about us pages, and product pages that include broken links. These are the HTML links that used to point to a website but are no longer working for one reason or another.
You can reach out to those sites saying you discovered the problem and offer a piece of content or statistics in your industry to fill in that gap. Plenty of free tools can automate this process for you online.
#7 – Contact Competitor’s Backlinks
If you want to go a little more cutthroat, do a basic Google search for your competitor business online and look for websites, directors, social media profiles, and anything else that links to their storefront.
Now, send out an email to those resources and offer your own website as a future link. As long as you are improving the information these websites provide their clients, you are likely to get another strong backlink.
#8 – Use Influencers
Social media backlinks are an easy decision. However, you may not have considered working with social media influencers to boost your online presence.
An influencer has an audience they have carefully cultivated. Thousands of influencers are available, so you are likely to find one in a related niche, if not the one you’re already competing within.
Even something as simple as a mention or @ on social media can go a long way to increasing your online presence.
#9 – Find “Resources” Pages
Many companies have a “resources page.” This is where they gather community partners that help improve the available resources customers are looking to engage.
Maybe you have an ecommerce brand that sells custom cat grooming equipment and wants to be listed on an adoption agency’s website. A little creativity and thinking outside the box go a long way to boosting your backlink opportunities.
Wrapping Up
A quality backlink strategy is the best way to boost your search engine rank. SEO and engaging content help, but the more people pointing to your website as a leading provider of information, products, or niche-related news, the better.
We should caution you that you only want quality backlinks. Do not seek out low-quality backlinks from sites that may not have the authority to lend your reputation.
While you’re at it, you need to increase your ecommerce security. As you increase your backlinks, you can expect your traffic to spike, and you want a multi-layered approach to prevent fraudulent transactions.
Our professional and experienced team at OPMC has developed a powerful Anti-Fraud for WooCommerce plugin for just such an occasion. This resource allows you to proactively block suspicious transactions before they happen. Whether by region, IP, or other factors, you get the much-needed protection so you’re not wasting earnings on chargebacks or payment processor fees. That includes benefits like:
- Real-time fraudulent order detection.
- Seamless integration with major payment gateways.
- Customisable fraud prevention settings.
- Advanced billing country verification.
- AI-driven high-risk order alerts.
- WordPress compatibility and one-click install.
- Comprehensive transaction review dashboard.
Download our WooCommerce Anti-Fraud plugin today and give your ecommerce site a strong shield against potentially fraudulent transactions.
FAQs
Do ecommerce sites need backlinks?
100% yes! If you want to increase your rank on search engines and social media, you must have high-quality backlinks pointing to your ecommerce store.
How many backlinks should I build per month?
There is no singular answer, as all industries are different, but a general rule of thumb is to shoot for 5-10 premium backlinks every month. After a while, you’ll notice they will grow on their own due to your reputation and authority.
What are the backlinks in SEO?
A backlink is a direct link from one website to your ecommerce website. The higher the backlink authority, the better it boosts your off-page SEO.
