What is SEO Marketing and Why is it Critical to Successful Ecommerce in 2023?

Are you an ecommerce business owner looking to drive more traffic and sales to your online store? Look no further than SEO marketing.

If you have an ecommerce store and aren’t investing in SEO marketing, you’re not only missing out on a huge opportunity to grow your customer base, but also putting yourself at risk of being left behind. This is because SEO is now one of the most critical factors for online businesses.

Since search engines are becoming increasingly sophisticated, optimizing your website can help bring people to it who are interested in what you have to sell.

What Is SEO Marketing?

SEO marketing is the process of optimizing your website so that it ranks higher in search results. This can be achieved through the use of keywords and other tactics, and it is a long-term strategy that requires continuous effort. SEO marketing isn’t a quick fix, but it will pay off in the long run if you’re willing to put in the time.

The goal is to continually look at your SEO in comparison to your niche, competitors, and consumer needs, so you are evolving with the market and remaining at the top of relevant search engine results.

Why You Need this for Ecommerce?

Let’s go over the benefits of SEO marketing:

    • Increase in Online Sales– If your website ranks high on search engines, you are likely to receive more visitors than competitors or those who don’t have a proper website. More visitors mean more customers, which translates into higher revenue.
    • Increase in Customer Engagement– A good ranking means that people will find your site quickly and use it as a resource for information about your products or services. Also, they might become loyal customers if they like what they see on the site or read about your company. This can create further opportunities for growth and improvement of sales numbers.
    • Increase in Brand Awareness– The more accessible you are to locate online, the more likely you will find buyers for your products and services. That allows your brand to stretch its marketing muscle and carve out a niche market.

What Types of SEO Marketing Exist?

1 – On-page SEO

On-page SEO is the practice of optimizing content for search engines. It can be a challenge since you have to make sure your content is relevant, interesting, and useful without making it so long that people will get bored and leave.

This type of SEO involves three main elements: keywords, meta tags (description/title tag), and header tags (H1s, etc.). The keyword should be included in the title tag(s), description tag(s), and H1 header (or headers). 

Meta descriptions are brief summaries of what the page provides so that when someone searches for something related to your business, they’ll find it faster than if they were searching blindly.

2 – Off-page SEO

You can’t simply rely on your website to rank well in Google. You will need to work on other areas as well. Building backlinks is one of the most important aspects of SEO. Link building means trying to get other websites or blogs with authority and trustworthiness (expertise) within their respective niches to link back to your site. The more links you have pointing toward your site, the higher it will rank in Google’s indexing system.

Most of the time, you can achieve this by building a multimedia content strategy that can be shared with other collaborators and then link back to your landing pages or sales funnels.

3 – Technical SEO

Technical SEO is fixing technical issues on your website that affect how search engines perceive and interact with it.

For example, if your site has poor architecture (structurally, it’s not set up correctly) or lacks internal links from its pages to other related content, this can be a problem for Google because its crawlers have a more challenging time navigating around your page.

If this is confusing, stick to three essentials:

    1. Make your online store load quickly.
    2. Ensure your ecommerce business loads on all devices.
    3. Optimize your images for speed and quality.

What Essential SEO Marketing Tactics Does My Storefront Need?

1 – Keyword Research & Integration

Keyword research is the first step to SEO success and the foundation for all other search engine optimization tactics. The goal of keyword research is to find what your target audience is searching for and how they describe the products, services, and concepts that you offer. Keyword research will help you determine which keywords are most important when driving traffic from search engines such as Google, Bing, and Yahoo.

2 – Competitive Analysis

One of the most essential steps in SEO is competitive analysis. This entails researching your competitors, finding out what keywords they are targeting and what kind of content has worked for them. You will also want to explore the keywords that are not ranking well or at all for your competitors so that you know where not to focus your efforts.

3 – Backlink Strategy

Regarding SEO, backlinks are one of the most critical factors. A backlink is simply a link from another website that leads to your website. The more backlinks you have and their quality, the better for SEO purposes.

4 – Image Optimization

Moving on to the next step, you need to optimize images for your website. It is important because images are the most popular form of content, and it can help with SEO as well. There are several ways you can optimize images for SEO purposes that you can use for free online or though useful plugins.

Quick Tips for Keyword Research

If you are an ecommerce entrepreneur, you must understand how to use a keyword research tool. You need to find the right keywords for your website and business. If you want to be successful with SEO marketing, then you must use a keyword tool correctly.

Here are some quick tips:

  1. Start by identifying your target audience and their search intent.
  2. Use various keyword research tools, such as Google Keyword Planner, to find relevant keywords.
  3. Look for long-tail keywords, which are more specific and less competitive.
  4. Analyse the competition for each keyword and focus on those with lower competition.
  5. Use Google Trends to see how keywords have been performing over time.
  6. Use related keywords in your content to help search engines understand the context of your page.
  7. Use keywords in the title, meta description, and header tags of your webpage to help search engines understand the content of your page.
  8. Use the SEMrush, Ahrefs, and Moz tools to find the keywords that your competitors are ranking for.
  9. Use LSI keywords to strengthen your content and make it more relevant to the search queries.
  10. Regularly review and update your keywords to ensure they are still relevant and valuable.

Best SEO Marketing Essential – Automation!

The best SEO marketing essential is automation. Automation can help you save time, scale your business, get more traffic and customers, and get more leads.

At OPMC, we build custom plugins for WooCommerce that boost your automation capabilities. This improves everything from accounting and inventory management to customer service and fraud prevention. When you use these tools, you can spend more time on critical business needs like boosting your SEO marketing practices. Visit our store and pick up any of these essential WooCommerce plugins today!


SEO marketing is a crucial part of any ecommerce store. It’s important to keep up with the latest trends and innovations in this field, so your store has a competitive edge over others. By optimizing your website for search engines, you can drive more traffic and sales to your online store.

With the help of automation tools, you can streamline your SEO efforts and achieve even better results. So, if you’re looking to take your ecommerce business to the next level, start incorporating SEO into your marketing campaigns today.


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