Whenever you come across a social media video of some loud influencer screaming at you to sign up for their course on dropshipping or building an affiliate business, red flags tend to go off. The problem is there are plenty of exceptional content creators out there trying to help people learn the ins and outs of ecommerce business. Today’s online world makes it hard to figure out what is valid and what is just smoke to turn you into a converted sale. That is because the information you most want is actually quite simple and intuitive. If you are able to approach it without the lens of complex questions and overly ambitious goals of having overnight success, you can boost your potential ecommerce business success. With that in mind, our team at OPMC wanted to provide some of the lesser-known insider tips we have used ourselves and seen many of our top clients leverage to build their online brands. Read on to learn how you can integrate these tips into your online store.
Are there Ecommerce Gatekeepers?
The term “gatekeeper” refers to someone who controls access to something. A physical gatekeeper might be a bouncer at a nightclub or perhaps an employee at a restaurant who checks your ID before letting you inside.
Ecommerce gatekeepers are just as common. These are the tools, insights, and experiences you may have yet to unlock. Be confident in yourself that going from idea to lucrative online income is a learning process.
The only gatekeeper standing in your way is inaction. So, take each of these tips and step forward into your role as an ecommerce entrepreneur.
5 Insider Ecommerce Secrets
1 – Start by Building Pre-Launch Interest
Before launching your ecommerce business, you must do some prep work. You can’t expect people to stumble across your store and buy without warning or promotion.
Start building interest in what’s coming by setting up a website and making it look good, creating a landing page with a free offer (like an eBook or video course), using social media platforms like Facebook and Twitter as well as email marketing campaigns to build interest over time leading up to launch day.
You want to build anticipation for your product with those influencers, social media audiences, and fans before you launch. This leads to a massive sales opportunity for day one.
Want to know about preps? Here is a quick checklist of essential tasks that you need to get your product off the ground
2 – Create Customer Lifetime Value for Your Brand
Customer lifetime value (CLV) is the total value of all future purchases from a customer, calculated by multiplying the average order value by the number of orders. At least, that is the mathematical interpretation.
There is also the way your product or service makes your ecommerce brand appear to customers. That means refocusing your efforts on the CLV instead of making that initial sale. You don’t want to convince a converted sale to purchase and then leave them hanging afterward.
Most of the top ecommerce businesses in the world will form long-term relationships with their customers, so whenever a new product, update, service, or feature is offered, they are the first to jump on board.
An excellent way to do this is through a quality email campaign that follows up with the experience customers had after making a purchase and reaches out to them during upcoming holidays and events.
Want to boost sales with your existing customers → Here are the top tips to boost your ecommerce sales
3 – Never Forget Remarketing
Remarketing is a powerful tool for ecommerce businesses. It’s an investment that pays off, as it helps you stay in front of your customers and convert more sales.
Let’s be honest; remarketing can be confusing and overwhelming at first. But once you get the hang of it, you’ll realize how simple it really is.
The goal of remarketing is to capture sales from the people you’ve already convinced. Repeat customers are fantastic revenue streams because they have already gone through the process of “vetting” your brand. They know the value they are getting and may be willing to purchase something else.
4 – Let Customers Spread the Word
Customer service is a vital part of running an ecommerce business, but you don’t want to be just another faceless company on the internet. The best way to stand out from the crowd is by providing excellent customer service that makes people want to come back and tell their friends about it!
Even if you have amazing products and prices, if customers don’t feel like they can trust you or talk with someone who cares about them as individuals, then there’s no reason for them to stay.
Allowing their user-generated content to speak on your behalf is like having the perfect wing person for a night on the town. They’ll talk you up to warm leads and do the leg work of marketing on your behalf.
A good way to leverage this tool is by featuring social media content from fans or reviews on your product pages.
5 – If You Dropship, Bring the Quality
You must be sure that the quality is consistent, on time, and in line with your brand. You also need to make sure it’s in line with customer expectations and market standards.
Dropshipping can be a highly competitive sector where brand identity is just as valuable as the product itself. This is because the industry is plagued by longer shipping times, lack of structure (like tracking numbers), or the sense that the products being purchased are low quality.
That means you need to bring quality from the moment someone lands on your ecommerce website. Show them your brand is worth the investment by constantly improving upon the quality of your products, experiences, and customer interactions.
Want to know How Can Delivery Services Enhance Brand Loyalty? → Click here
Bonus: Experience is King – Start with Customer Service
The first thing you should do is focus on customer service. One of the biggest mistakes ecommerce owners make is they think they can just put up a website and expect people to buy from them.
The truth is that there are thousands of other businesses out there competing for customers, so if you want yours to succeed, it’s important that you do things differently than others in your industry.
We provide a solid solution to this insider secret in the form of a powerful Customer Support for WooCommerce plugin. This enables you to leverage chats for guests, subscribed users, and even a chatlog to build out your FAQ.
It boosts your brand value by providing access to 24/7 bespoke support for any questions or needs your customers may have. Download this plugin today and give your online store a leg up in the industry.
Conclusion
Ecommerce is a fast-paced industry, and it can be challenging to keep up with all the latest trends. But if you’re looking for a way to stand out from the crowd and build a successful business online, these five tips are an excellent starting point.
At the end of the day, it is all about sharing your passion with those fans who enjoy the concept of your brand and the value of your products.
Download Customer Support for WooCommerce plugin today
This plugin enables you to leverage chats for guests, subscribed users, and even a chatlog to build out your FAQ. Download this plugin today and give your online store a leg up in the industry.
