TikTok is a social media platform that allows users to post videos, music, and photos. It has over 1 billion monthly active users worldwide, making it the 4th largest option right now. TikTok isn’t just for short-form content. It’s also becoming a powerful tool for ecommerce brands looking to attract new customers. With TikTok’s massive reach, brands can easily connect with potential customers and increase their sales by using this innovative platform as part of their marketing strategy. If you’re considering adding TikTok as part of your ecommerce marketing strategy but aren’t sure where to start, follow these tips!
Tip 1: Know Your Target Audience
Your brand’s purpose should be unique and authentic to resonate with the right people who are likely to follow you on social media platforms such as TikTok.
Tip 2: Up Your Video Quality
If you don’t have access to professional equipment, there are ways around this. Use decent natural lighting and mobile apps that filter your content.
You also want to make sure that sound quality is clear so viewers can hear everything clearly without any background noise from outside sources, such as traffic or other people talking nearby during filming time.
Tip 3: Jump on Trending Songs and Sounds
Watch for any rising music and sounds and leverage them in your content. By incorporating popular tunes, catchy beats, or memorable catchphrases, you can tap into the existing buzz and attract the attention of a wider audience.
Tip 4: Use Trending Hashtags
Stay updated on the latest trending hashtags relevant to your industry or niche. Then, incorporate these hashtags strategically into your captions and descriptions to ensure your content reaches the right audience.
However, it’s essential to balance using trending hashtags and maintaining relevance to your brand and content.
Tip 5: Make Sure Your Content Stands Out
The best way to find out what works best for your brand is by experimenting with different styles until you find something that works well for you.
While at it, ensure your content is easy to understand. If people don’t know what you’re trying to say in the first few seconds of watching it, they won’t bother watching any further.
Tip 6: Duet and Stitch
Experiment with different formats, storytelling techniques, or unexpected twists to captivate viewers and leave a lasting impression. The more unique your content is, the higher the chances of it going viral and attracting a larger audience. Stitching with content that is already going viral increases your chances of getting your ecommerce brand noticed.
Tip 7: Engage with Brands through Branded Hashtags
Many brands run campaigns on TikTok using branded hashtags. Monitor and engage with these campaigns to boost your visibility and attract followers.
By participating in conversations and creating content around these branded hashtags, you position your brand as an active participant in the community and increase your chances of being discovered by users interested in similar content.
Tip 8: Have Fun
Feel free to let your brand’s personality shine through and inject a sense of humour or light-heartedness into your videos. Engaging and entertaining content performs well on TikTok, so embrace the platform’s playful nature and have fun while creating content that resonates with your audience.
Tip 9: Engaging with Your TikTok Community
The best way to get started is by replying to comments and asking questions from time-to-time. This will help build a community around your brand, resulting in more sales in the long run.
When responding back to a user’s comment or question, make sure that it’s clear what kind of response they’re looking for (e.g., “yes” or “no”). You can also use emojis, stickers, and GIFs when responding so that users can easily understand your intentions.
Tip 10: Analysing and Optimizing Your TikTok Performance
Additionally, the TikTok Analytics tool provides more comprehensive data about specific videos, enabling you to establish specific goals for each one.
Bonus Tip: Boosting Your Ecommerce Store’s Customer Support with a Plugin
Our team at OPMC has created a powerful Customer Support for WooCommerce plugin that will help you add 24/7 live chat service to your ecommerce website. This is a sure-fire way to boost your conversion rate whether you are awake, asleep, or traveling and recording a new TikTok video.
Conclusion
Building a TikTok audience for your ecommerce brand is within your reach if you implement these expert tips. Remember, consistency and experimentation are vital to finding success on TikTok. So, start implementing these strategies today and dominate TikTok to drive your ecommerce brand to new heights.
