Building an engaging WooCommerce store is a challenge. But it doesn’t have to be. If you’re struggling to make your store stand out, here are 7 tips on how to build an engaging WooCommerce site that will attract more customers and boost your bottom line.
Imagine typing something as simple as “new pair of organic fibre shoes” into Google or DuckDuckGo. You are bound to spend the next hour or so trying to navigate the many competitors doing everything possible to solicit your hard-earned money.
That is the challenge you face as an ecommerce business owner. You need to find a way to captivate these potential leads with a clean UI/UX structure that drives them toward purchasing whatever it is you have to sell. The good news is that you can do this exact thing without needing a ton of background, and WooCommerce is built to help you achieve business growth.
Why Customer Engagement is Critical to Ecommerce
Every day, we encounter dozens of online stores that want us to buy their products. They want us to trust them with our money and give them the opportunity to make sales. But how do they do it?
They engage with their customers through emails, social media posts, and other forms of communication. The more engaging they are, the higher the conversion rate will be, and the more profit is generated.
Engagement is also critical for customer retention because it keeps your brand in front of people who had previously purchased from you or expressed interest in doing so again in the future. This increases sales conversions while reducing costs associated with acquiring new customers through ads or other marketing strategies, such as retargeting campaigns (where ads follow previous visitors around the web).
Not all these changes have to be completed through ads, though. Customizing and smoothing out your customer experience on your WooCommerce online store is the best place to start.
How Can WooCommerce Benefit Your Online Store?
WooCommerce is a free and open-source e-commerce platform that functions as a plugin for WordPress, a content management system (CMS). It’s one of the most popular e-commerce plugins today and has been downloaded millions of times.
Moreover, WooCommerce offers access to custom themes, plugins, and add-ons that drastically improve your brand’s customer experience. How you leverage these customizations is what will determine your ability to increase engagement and, eventually, sales.
Tips to Boosting Ecommerce Customer Engagement
1 – Create an enticing landing page
Landing pages are a great way to increase conversions and upsells. They should be designed to promote your products or services so that they look like the other pages on your website but with more information about them.
An excellent example of this is Amazon. When you click on an ad for a product, it takes you directly to the product page, where all the details are displayed clearly and concisely, allowing visitors to quickly make their decision about whether or not they want to buy it without being distracted by other information that may confuse them.
2 – Bring social media into your store
Social media is a great way to engage with customers and promote your store and products. It’s also an effective way to provide customer service, generate leads, and build brand awareness. Makes things simple by sticking to 1 or 2 platforms at the start and posting on a consistent schedule so you can slowly build an audience.
3 – Have a functional customer support system
You need to put in place a good customer support system. You may think this is unnecessary, but it is the opposite. Your customers will be happier and more likely to buy from you again if they have a quick and easy way of getting their questions answered.
Our experienced team at OPMC created a Customer Support for WooCommerce plugin for engaging WooCommerce customers that brings 24/7 capabilities to your ecommerce website. This way, your customers can get their questions answered any time of the day, so they will make more positive buying decisions.
4 – Strengthen your calls to action (CTA)
When it comes to building an engaging WooCommerce business, the CTA is one of the most essential factors in your success. It’s what prompts your visitors to take action and move them from browsing around your store to making a purchase.
A good CTA should be clear and simple, directing the user toward one specific goal without distractions or confusion. If you want someone to buy something, make sure that’s what they see when they click on your button.
The same goes for other actions like signing up for email updates or subscribing to a newsletter—just make sure you are directing users towards those respective actions by using appropriate CTAs.
5 – Make completing a purchase as easy as possible
Let’s say you have a customer interested in buying something from your store. They want to find the product they need quickly and easily without navigating the site too much. You should make it easy for them by putting products in categories that are clearly labelled and easily accessible.
That includes the actual checkout process. The easier it is to put in the customer information, feel secure about their purchase, and then click on the final payment button – the more sales you can generate.
6 – Use analytics to drive decision making
The best way to understand your customers and their needs is by using analytics. Analytics allows you to see what they’re doing, where they’re going, and why they are making the decisions that they are making.
It allows you to see what your competitors are doing so that you can avoid making the same mistakes or using tactics that work for them. If a competitor has something working on social media but not on Facebook ads, then use this information as inspiration to improve your own campaign!
7 – Listen to customer feedback
When it comes to improving your business, there’s no better way of doing so than listening to what customers are saying about you. Use customer feedback surveys to capture all the critical points in one place. This will allow you to easily track progress over time and determine where you need improvements.
Don’t forget about more minor details either! Customer reviews are great ways of gauging how well your company operates at any given moment. You want to streamline as much of your site as possible, so it is easy to engage with again and again.
With a Little Focus, You Can Have a Successful Online Store
If you want to build a successful online business, then you need to implement these techniques. WooCommerce stores are great for multiple reasons, but one of the main advantages is that they make it easy for anyone to set up their own online store with WordPress and start selling their products or services right away.
You can easily install WooCommerce on your website with just a few clicks. Once it’s installed, all the features are completely integrated into your site, so they can be quickly implemented with minimal adjustments.
Don’t be afraid to make some mistakes. Learning from your errors is a powerful tool. With the tips we’ve provided here today, and our Customer Support for WooCommerce plugin, you’ll easily gain a foothold in the ecommerce world.
Download Customer Support for WooCommerce plugin
Install Customer Support for WooCommerce plugin for engaging WooCommerce website that brings 24/7 capabilities to your ecommerce website.
