If you’re like most ecommerce businesses, the spring season has the potential to be one of your busiest times of year. Between all the shopping and planning for Mother’s Day and Father’s Day, it can be hard to stay on top of everything.
You need to update your website, optimize your product offerings, launch new marketing campaigns—the list goes on and on! But if you follow these tips from our experts in customer experience and conversion rate optimization (CRO), you’ll get more out of the spring season than ever before.
Why Does Spring Matter to Ecommerce?
It’s that time of year again. The spring season is about to kick off, and it’s important for ecommerce brands to be prepared for what’s coming.
Ecommerce brands should take advantage of this opportunity by doing their research and preparing in advance so they can capitalize on the increased traffic and sales that come with a new season.
Spring is the perfect time to launch a new marketing campaign. Why? Because it’s the season when people are looking to make changes in their lives and businesses. New customers are more likely to try new things, and those who have been around for a while might be ready for something fresh after months of winter sludge.
Spring is also an ideal time for ecommerce brands to launch new products. If your company has been selling seasonal items all year round, this can be an opportunity to bring back old favourites or introduce something completely different that you’ve been working on behind closed doors.
Spring is a time for renewal and change. It’s a season of new beginnings, growth, and excitement! This is the best time for a new look, marketing strategy, or engaging with your audience in new ways. Here are some tips to help you get started.
1 – Spring Clean Your Site to Boost CRO
The first step to preparing for the season is to spring clean your site. This can be done in several ways, but the most important thing is that you make sure your website is optimized for mobile devices and has a responsive design.
This means that it will look good on any device or browser, regardless of size or orientation. You should also ensure that it loads quickly, so users don’t lose patience waiting around before they can get down to business with you.
You want to update all your media, so it reflects a warmer, inviting space where a feeling of rebirth is in the air. For example, have your models trying on your products with bright clothing, outside, and big smiles.
2 – Analyse Your Sales Data
The second step in preparing for the season is analysing your sales data to see what works. Sales data can tell you a lot about what your customers want, and it’s important that you know who they are before you start creating marketing campaigns or making product changes.
Look at the top-selling products to figure out whether there is an opportunity for new products based on customer interest in specific items. If a particular item sells well but isn’t part of your current offerings, consider adding it for the spring.
Be sure to review historical data as well so you can adjust your inventory management in case you are bound to receive a spike in new or repeat orders.
3 – Update Marketing Materials
To prepare for the season, you should update your website and marketing materials. Similar to adding fresh images like in Tip #2, you want to review how your brand looks and if you need a refresh in your seller persona. It helps to build target client personas as well that match your brand image.
The goal is to rethink how you are operating, so you feel fresh and not out of date. People are mentally coming out of the dark months of winter and want to feel like you are joining them on this journey with a positive and welcoming attitude across your marketing content.
4 – Optimize Your Product Offerings
Optimize any of your product offerings and recommendations based on the season. If you’re an ecommerce brand, then you probably have a lot of products that are available year-round. But as we move into spring, certain items will come back into style, and others won’t be so popular anymore.
For instance, if you are a snowboarding company, you may want to emphasize “next year’s models” or run a campaign selling “last year’s stock.” The goal is to show you are changing with the season, so you increase engagement with new content and drive more revenue from existing customers.
5 -Leverage Social Media
Social media is an excellent way to reach your audience and drive traffic to your website. You can use it to promote your business, build brand awareness and reach out to customers. Spring is no different. You want to start early by changing the theme of your content calendar so that it shows you are getting ready for the new season.
This is a fantastic time to integrate new product offers or features of your ecommerce online store. We highly recommend announcing new security features for peace of mind when shopping online or adding a plugin for customer service for your WooCommerce site. These might not be new products, but they show your customers you are still adding value to their online experiences.
6 – Offering Spring-Specific Deals and Promotions
Spring is a great time to offer deals and promotions that are related to spring cleaning. For example, you could offer discounts on products related to spring cleaning (such as dusters or sponges) or services that can help your customers get their homes ready for the season (such as carpet cleaning).
You may also consider offering free shipping on these types of items during this period. This will allow you to cash in on the increased spending power of consumers who want their homes ready for warmer weather without breaking their budgets.
If you are not in those niches, make sure any promotions you are running match the season. You don’t want to accidentally run a Halloween promotion to consumers when snow is melting outside, and people are getting their shorts out for future beach days.
7 – Preparing for Increased Traffic and Sales
Now that you have made sure all your content, marketing, and online store touchpoints match the upcoming Spring season, you need to prepare for increased traffic. Double-check with your host provider that your plan can handle a 10-15% boost in daily traffic
It also helps if you confirm your payment processor is ready for the spring season as well. You don’t want to run into out-of-date apps or backend code on your WooCommerce site that slows down your conversion rate.
At the very least, check for broken links on your ecommerce site. There are plenty of free online tools that will do this for you if you search for a “broken link checker” on Google.
Conclusion
We hope that this article has given you some insight into how to prepare for the spring season. If you want to take your ecommerce site to the next level, then you must take advantage of this time of year by launching new marketing campaigns and optimizing your product offerings.
You should also consider leveraging social media platforms like Facebook or Instagram to reach out to potential customers who may not have heard about what your brand has to offer. This is a season of rebirth, and we at OPMC offer fantastic plugins for security, customer support, and so much more to ensure you have the infrastructure in place for the uptick in Spring sales.
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