8 Ways to Boost Your Inbound Ecommerce Marketing

What is Inbound Marketing?

While many people are familiar with the term “inbound marketing,” it may still be helpful to clarify what this type of marketing is and is not. Inbound marketing is a strategy that focuses on attracting customers through content, such as blog posts and videos, instead of spending money on pay-per-click ads or other types of advertising.

Inbound marketing relies on the idea that if you give away valuable information to your audience through blog posts, eBooks, and other resources, they will become interested in your products and services. Once they are interested in your business, you can use paid advertising to help them make their purchase decision (purchasing something from you).

One significant benefit of inbound selling is that it allows companies with smaller budgets access to a powerful sales tool—since there’s no need for costly advertising campaigns—while also helping them build trust among potential buyers. This can lead to better conversion rates for both sales leads generated through social media interactions as well as web page visits from organic search engine results.

Top Methods to Boost Inbound Ecommerce Marketing

There are many ways to boost your inbound marketing. First, you need to know your target demographic and where they spend their time online. Once you have that information, it’s time to start planning and executing your strategy through the following methods:

1 – Start with Exceptional Content

Content is the backbone of inbound marketing. It’s what your customers want to read, share, and buy. You need to cater to precisely what they wish to learn and how to overcome their pain points. Start by creating unique content to engage your audience and deliver a valuable experience for them every time they visit your site.

If a customer has a positive experience on one page of your site, then they are more likely going to come back again and again because their trust has been earned by providing them with relevant information. Put yourself in their shoes. What content would attract you to your product and maintain your attention long enough to convert to a sale?

2 – Make Sure Everything is SEO Optimized

SEO is the process of making your website visible to potential customers through search engines. In other words, SEO helps you get more traffic and sales by increasing your website’s visibility in the search engine results pages (SERPs) using keywords and targeted strategies, so your online info is more accessible.

The good news is that this can be done by yourself or with the help of an experienced SEO agency, depending on how much time you want to spend on it. Either way, try not to underestimate the importance of optimizing your website, emails, social media, business listing, and any other online presence for search engines, as it will improve user experience and increase conversions.

3 – Slowly Grow Organic Social Media Presence

You can use social media to boost your ecommerce marketing in many different ways. You should start by creating a Facebook page for your company and then building an audience on it. Once you have at least 50 followers, create a Facebook group so that people can interact with each other and share their experiences with products related to yours.

Then, you can use Instagram to show off your products creatively. Then you can share links to blog posts that explain why your product is superior or give tips on how to use it properly. Start with only 1-2 social media accounts where you know you’ll be consistently posting. Then, once you get the hang of it, you can spread that content across any other social accounts you wish.

4 – Use Video, Images, & Audio Content

While video content is a great way to tell your story, it’s not the only one. Images and audio are also powerful ways to explain complex concepts in an easy-to-understand manner. You can even use photos alongside your written content to help break up text-heavy pages on your website.

You can build a podcast for your product based on your blog posts or make long-form videos for YouTube with short clips you can use across social media. The point is to create an immersive environment for your customers to draw them into your brand.

5 – Create a Backlink Strategy

We know you’ve heard this before, but it bears repeating. Quality links are the most valuable inbound marketing asset because they help your site rank higher and get more traffic from search engines.

Getting high-quality backlinks can be challenging, though. You need to have a link-building strategy that will allow you to build links from high-quality websites with relevant content easily found by Google bots (i.e., not spammy).

This is where having content helps. You can offer original content related to your product or brand for other stores’ blogs, social media, and more. These collaborations are critical to your ecommerce success.

6 – Blog or Create a Newsletter for Email

Email marketing is still one of the most effective ways to market your ecommerce business, and it’s not going anywhere anytime soon. Why? Because email is personal and allows you to send targeted messages to people who have given you permission to contact them.

You can use inbound email marketing in your ecommerce business in a number of ways:

• • • Send automated messages (think welcome emails or purchase confirmation)
    • Create shareable content that encourages further engagement (like blog posts)
    • Create newsletters and drip campaigns that encourage subscribers to take actions
    • And plenty more

7 – Consider Free Lead Magnets

Customers love getting something for free. Having eBooks, free videos, private Facebook groups, printables, or anything else that supports your brand but doesn’t cost your leads anything will grow your brand. Usually, you can offer these items in exchange for your customer’s email address. That way, they become wrapped into your email sales funnel for the future.

8 – Automate Everything!

Your ecommerce store is your ultimate asset, but it doesn’t have to be a burden. Automating everything from product recommendations to social media posts will help you save time and keep your customers happy.

Our team at OPMC offers a wide variety of automated WooCommerce plugins, from Customer Support to Security for Fraud Prevention to using your favourite accounting software like Odoo. Visit our plugin store to check out how these powerful enhancements can save you time and money so your team can focus on more important things, like building out your inbound marketing campaigns.

Conclusion

Implementing the strategies outlined in this article can boost your inbound marketing efforts and take your business to the next level. From creating valuable content to leveraging social media, these tactics will help you stand out in today’s competitive digital marketplace.

Remember, the key to success is consistently creating and sharing valuable content that resonates with your target audience. Our automation WooCommerce plugins from OPMC will help you focus on these efforts. By doing so, you’ll be well on your way to building a loyal customer base and driving more sales for your ecommerce business.