There are a lot of things that go into branding your online dropshipping business. The first thing that you need to do is figure out who you want to market to. This will determine how you brand yourself and what your company looks like.
Once you have a target consumer in mind, it’s time to craft an engaging online brand identity that differentiates your dropshipping business from the rest. Something that informs anyone who lands on your website or social media presence that you are honest, trustworthy, and able to serve their needs with high-quality products they can rely upon.
Finding a way to infuse your visual media with these messages sounds a lot easier than it is. You need to take your time, potentially hire an expert, and constantly ensure every bit of your online presence is unified so people can attach a positive emotion to your dropshipping brand.
What is a Brand Identity?
A brand identity is the personality of your brand. It’s how you communicate with potential customers, and it’s a visual representation of who you are and what your business stands for.
This will be the visual style, content, and imagery used anytime someone interacts with your brand. Think of the polar bears for Coca-Cola or the Golden Arches for McDonalds. These visual images immediately convey what the company is, what they do, and who they serve.
Having a solid dropshipping brand identity will help people remember you, whether they love or hate what they see. Your brand identity should reflect the kind of company that you want to run. It gives you a tool to convey the specific message that will attract your target consumer the most.
Why it Matters to a Dropshipping Online Store?
The proper branding can also help you stand out from the competition by clarifying what makes your store different from theirs. This means that if someone wants to buy something, they’ll choose yours over others because they know exactly what they’re getting into and can rest assured that their needs will be met by purchasing from you!
Finally, a killer brand identity helps attract new customers who might otherwise never have found or thought about visiting your ecommerce site before now. When you craft a fantastic identity, you’ll benefit from:
- Increased brand recognition
- Improved customer loyalty and memory
- Positive word-of-mouth marketing that is FREE
- Better advertising effectiveness
- Lower price sensitivity due to trust
- And so much more!
Don’t worry. You don’t need an endless marketing plan and hundreds of people working on your dropshipping brand identity. All you need are engaging visuals and content for some critical parts of your online presence.
Key Elements of a Dropshipping Brand Identity
1 – Easy to Remember Logo
There are several things to consider when designing a logo. First, it should be memorable. A tremendous dropshipping brand identity is one that stands out from the crowd and effectively attracts attention. Next, your logo should be unique. No one wants to buy from another business with exactly the same logo as theirs.
Thirdly, your company’s name should be easy to read at a glance so that customers know what they’re buying before they’ve even clicked through or opened up an email from you. Finally, simplicity is vital. Do not overcomplicate your logo. It should look good in every size on every platform and across any screen your target customers use.
2 – Pleasing Visual Color Scheme
Color is one of the most important aspects of branding. It can help you create a unique identity for your business. Color evokes feelings and emotions in people. Using it correctly will help you develop a brand personality, tone, and theme that resonates with your audience.
For example: If you’re selling luxury products online, then red might not be an appropriate color choice because it’s associated with fire and danger (think stop signs).
Instead, try using cool tones like blue or green if you want to convey calmness or sophistication. These are associated with safety, so they are more likely to attract buyers looking for high-value products.
3 – Unified Typography
The third element for creating a memorable dropshipping brand identity for your online ecommerce business is to use unified typography. This is the visual text you see across all your marketing materials.
Unified typography is the use of a single or complimentary typeface throughout a design, which creates cohesion and consistency in your visual identity. It’s also easier to read and more memorable than designs with multiple disjointed fonts.
This means that when people see your logo or branding materials, they’ll associate it with you rather than another company.
Don’t think it works? Go visit the Walt Disney Company, and you will find a font specific to their brand that has been in operation since the first person stepped through Cinderella’s Castel in Disneyland, California.
4 – Appropriate Voice & Tone
Voice and tone are a combination of the words you use, how you say them, and how they are presented. You want to invite engagement with a pleasing, confident, but not push tone in your content.
If your audience is young, then your voice and tone should be youthful. If it is professional or business oriented, then it should reflect that as well. The goal here is to find an appropriate way to communicate with your target audience in order to build trust with them while also being relatable at the same time.
5 – Customized Packaging
Customized packaging is a great way to stand out from the crowd, and it can be as simple as a sticker or label. If you have more time, money, and resources at your disposal, custom boxes or bags are also an option. The most effective customized packaging combines all of these things into one cohesive look for your brand identity.
This is going to be one of the critical factors in selecting your dropshipping suppliers. They need to allow you to infuse every order with the custom branding and contact information of your unique dropshipping business and not their own.
6 – Universal Brand Imagery
The final step in creating your dropshipping brand identity is to develop universal imagery that can be used throughout your website and marketing materials. This will help you build a visual identity for your dropshipping business, as well as create an emotional connection with the target audience.
Universal Brand Imagery is essential because it allows you to build trust with potential customers by showing them what they can expect when they purchase from you online. It also gives them something they can recognize as belonging specifically to YOU!
Stick to images, videos, graphics, and charts that are similar in design or have familiar elements. You wouldn’t read a book that changes every page. Your shoppers want to feel immersed in the comfort of your brand familiarity.
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This will save you massive amounts of time from trying to manage every detail of your ecommerce website. You’ll have more time to focus on building a robust brand identity, so your dropshipping business can stand out from the competition. Download our custom plugin today and accelerate your dropshipping goals.
Conclusion
Branding is an essential part of any dropshipping business. It’s the first thing your customers see, and it helps them decide whether or not they want to buy from you. If you’re going to stand out from the crowd, you must have a strong brand identity, so people know what they are getting when ordering from your store!
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