Most of the time, whenever you hear about on-page tactics, you think of search engine optimization (SEO). Of course, that is a valuable skill to develop, and we will talk about it in this article, but there are other integrations that people often forget to use in the look, function, and interaction of their eCommerce business.
That is why we have put together some critical on-page tactics that often get overlooked but can result in a significant sales bump to your statistics and viewership. You should view these from two perspectives.
The first is to imagine you are a potential customer that has found their way to your online store. Ask yourself: Would I buy from this storefront?
The second is the perspective of a data-driven decision-maker. Someone willing to throw out emotions, run testing, and read analytics-based solely on the numbers.
This way, you can tweak everything, so it is streamlined toward growing your business. Let’s dive into our list of the best on-page tactics you need right now for your eCommerce business.
10 Best On-Page Tactics
1 – Unified Brand Presentation
Did you know using a signature colour can increase your brand recognition by up to 80% with consumers? That is why McDonald’s golden arches make even organic food enthusiasts get a little hungry. People who visit your online store need to immediately associate emotions with your brand from the images, font, colours, style, and content you use to sell.
Use a single logo, colour scheme, and font family across your site as much as possible. Try to stick with one heading style, such as bold or italicized text in all caps. When choosing a font face for your website, pick an easy-to-read serif or sans serif typeface that complements your brand.
Finally, make sure everyone uses the same colours, so they’re consistent across webpages and social media posts.
2 – Integrate Email Marketing
If you have already taken advantage of a Xero WooCommerce plugin integration, you know the power of collecting customer data. That includes email addresses. All it takes is an on-page opt-in form for customers to receive promotions, newsletters, or other information about your brand to expand your market reach.
Email marketing has an ROI of $36 for every $1 spent. That is a considerable return. Email marketing is a great way to keep in touch with your customers. You can use it to promote new products and services or remind customers about items they have previously enjoyed. It’s also a great tool for building customer loyalty and brand awareness.
3 – Promote User Generated Content
User-generated content (UGC) is one of the most influential on-page tactics you can use to get your customers talking about you. And it doesn’t cost anything!
It’s not just reviews and testimonials. UGC can also be used to create a community that talks about what they like and dislike about your brand, products, or services. This helps you build trust with potential customers who will come back repeatedly because they know what to expect from you as a business owner.
More than 92% of consumers trust referrals from people they know and are four times more likely to buy when referred by a friend. Putting up social media photos with your custom hashtag or testimonials will boost sales.
4 – A/B Testing & Analytics
A/B testing is trying out two versions of a web page and seeing which one performs better. You can A/B test your home page, product pages, or category pages. You can also A/B test individual elements on each page, such as images and headlines. The goal is to find the best version of your website, so you can increase conversions and sales by improving user experience.
If you couple this form of testing with up-to-date data analytics provided by a powerful tool like Xero accounting, WooCommerce, and an integrative plugin that helps the two communicate, you can gain valuable insight into the demographics, behaviors, and habits of your consumers.
5 – Use Shipping to Your Advantage
If you’re trying to encourage users to purchase more, you should consider offering free or discounted shipping when they add more items from your store. This will incentivize them to buy multiple items at once rather than making separate purchases for each item. And if customers can save money on the products by purchasing multiples, why wouldn’t they?
Offer free shipping or expedited shipping to return customers. The faster people can get their hands on what they want, the more likely they’ll return as repeat customers—and that’s exactly what most eCommerce merchants want. Again, a powerful Xero WooCommerce integration will make this easier for tracking inventory and customer location data.
6 – Integrate SEO
Yes, this is the big on-page tactic that must be utilized for your eCommerce business to be found on search engines. However, don’t stop at your landing page. You need to optimize the SEO of each product as well. You never know when a single fishing hat or cat costume could be the tipping point to the rest of your business getting noticed by more consumers.
There are fantastic free and paid tools to boost your SEO like the Google Keyword Planner, Ahref Keyword Tools, SurferSEO, and Ubersuggest. A little trick most business owners don’t realize is checking customers’ feedback. There will be phrases and keywords hidden in there that no one may have thought of before.
7 – Optimize for Mobile
If you have not already done this for your eCommerce store, you are way behind the times. The average year-on-year increase of mobile sales has increased 29.8% from 2016-2021 and is only expected to grow.
People shop using their phones and tablets more than their PCs and laptops. If you want to meet these customers where they are, you need to have a fully optimized website and storefront that is mobile-ready.
WooCommerce has many mobile-ready themes, and Xero accounting works with most prominent payment processors for a smooth online experience that fills in your backend data while keeping your customer experience warm and inviting. All you need now is an integrative plugin from OPMC to make the two talk, and your eCommerce business is practically on autopilot, which leads us to our next point.
8 – Automate Everything!
Taking advantage of any plugins, including the above-mentioned Xero WooCommerce integration, automates all of the processes of your eCommerce business. You should be able to turn off your device, take a trip to the Bahamas, and forget about operations for a few days, all while your online business is running in the background.
Any automation that makes your operations easier, maintains the privacy of your customers and data, and integrates with your current eCommerce setup is going to be a good idea. This could be something as simple as a tool to post your latest Instagram story on all your other platforms and landing page to a customer service AI to answer questions on your FAQ section.
9 – Reduce Cart Abandonment
The average cart abandonment rate across all eCommerce industries is roughly 70%. This means 7 out of 10 visitors to your online business will place something in their shopping cart and then leave without making an actual purchase.
You need to integrate plugins and tools to reduce the money left on the table. Tools like HubSpot for WooCommerce, CartBounty, or Retainful create pop-ups and other tactics to entice your buyers to finally click on that “Pay Now” button. Speaking of action buttons, let’s hit our last on-page tactic for your eCommerce business.
10 – Never, Never, Never Forget Your CTA!
If there is one takeaway you get from this on-page tactics article, it should be this – without a call to action (CTA), potential customers will not know what to do. It may seem overly simple, but having a CTA that says things like “Buy Now,” “Sign-up Here,” or “Add to Cart” is critical to your success.
More than 90% of visitors who read that captivating headline you created also read your CTA copy. It is up to you to connect the dots between the two, so you get more sales. for example:
Xero WooCommerce Integration
We are confident in our plugin and offer 30-day money-back guarantee with one year of updates and support!
See what we cleverly did there? We delivered an eye-catching headline, gave quality content about that headline, and are now tying the entire thing together with this CTA.
The powerful OPMC plugin for Xero WooCommerce integration connects your storefront with your accounting backend processes, freeing up all the time it would take to manually enter information from your sales team. This allows you to focus on marketing efforts, customer service, and building new products.
Our plugin saves you time and money while allowing the capture of critical data for your customers, inventory, processes, expenses, taxes, and more. This way, you can make quality data-driven decisions about any necessary changes, so your eCommerce store becomes a robust income stream.
Explore the many benefits of our Xero WooCommerce plugin today and boost your sales with the solid support needed to grow your online business.
Wrapping it Up
Many other tactics can help improve your on-page efforts, but this list is a great place to start. In no time, you’ll be able to see the fruits of your labour by tracking your visitation, sales, and marketing analytics.
Good luck!
