TikTok, quite simply, is one of the most important social media platforms of our time. With over a billion users (and climbing), TikTok is taking over the world, and it’s doing so by making its users feel young again. TikTok allows people to share original videos, memes, lip-syncing covers, and more. It has proved to be a social media success story as well as an excellent tool for brands looking to boost their ecommerce social engagement.
In today’s digital age, social media platforms have become essential for ecommerce businesses to connect with their target audience and increase brand awareness. In this post, we’ll explore 9 TikTok video ideas to help your ecommerce brand reach new heights on social media!
Why Does TikTok Matter to Ecommerce?
TikTok is fantastic for reaching younger audiences with your brand content. It’s also a great way to get an international audience if you’re looking to expand beyond U.S.-based social media platforms or if you want to increase your global customer base.
The platform’s algorithm prioritizes video content, making it an ideal place for businesses to showcase their products and services in an engaging and creative way. Additionally, TikTok’s active user base provides a broad audience for ecommerce businesses to reach and connect.
With so many new trends, famous celebrities, and other critical news being shared on this platform, you are likely to get a boost with some creative content.
9 TikTok Video Ideas to Boost Your Ecommerce Brand
1 – Behind the Scenes
Behind-the-scenes videos are a great way to show off your brand. You can use these kinds of videos to show off your office, products, and even the people behind them. This type of video is perfect for building trust and showing that you’re more than just an ecommerce business.
You’re also a team of real people who work hard every day to bring customers what they need. In fact, we recommend starting with this kind of content if you don’t have any other content ideas yet.
2 – Q&A Sessions
A Q&A session is a great way to better understand your audience, build trust and rapport with customers, get ideas for new products or services, and identify customer pain points. You can also use it to gain insight into your customers’ interests.
The best thing about the Q&A feature is that it’s completely organic. You don’t have to pay anything extra (unlike other social media platforms).
3 – Niche Specific Tips & Tricks
Share industry-specific tips and tricks that your target audience will find valuable. For example, if you’re selling men’s shoes, you could create a video showing customers how to tie different laces. Or if you’re selling women’s clothing, show them how to wear a white shirt without showing their bra straps.
If you have an ecommerce business that sells products in bulk (like dishware or kitchen utensils), demonstrate how to use those items with simple cooking demonstrations. This is especially helpful if your product has many uses because it can give people ideas for other projects they might want to try with the items in question.
4 – How to Use Your Products
The fourth way to use your products is to show how they can be used in a unique way. This could be as simple as showing how a product can be used with an additional product or service, like using a phone case to protect your phone and charging cable together simultaneously.
Creating videos shows your audience how they will interact with the valuable products you offer. It closes the imagination gap so they can envision a future with your brand in the picture.
5 – New Promotions or Product Launches
Use TikTok to announce new promotions or product launches and show your audience how the product works. You can start with a story that shows the product in action or use a video to ask your followers to tag friends who might be interested in the promotion.
You can generate a lot of excitement around your brand by running promotions, challenges, or other themed content related to saving money when purchasing your product. Nothing goes viral quite as well as a dollar saved.
6 – Introduce Your Team
You can also use TikTok to introduce your team members. Show their faces, explain their roles, and give each one a brief bio. This will help the audience understand who they are and what they do.
It’s also a good idea to showcase how your team helps customers, such as by answering questions from interested shoppers or offering product support. Another way you can show this is by including employees working together in the office on something related to the business (like designing graphics for an ad campaign). Such videos will give viewers an idea of how many people are involved in making that product or service happen, which is always interesting.
7 – Customer Interactions
Customer interactions are a great way to connect with your audience and build customer trust. If you have an ecommerce store, then customer interactions are significant because they can help you sell more products.
Customers will often leave comments or questions about the product in their videos. Responding to these comments shows that you care about them and want them to have a good experience buying from your brand. Use emojis and hashtags when responding so others in the community can find your response.
8 – User-Generated Content
User-generated content is a great way to increase social awareness and get your customers involved in your brand. It’s also a good way to get people talking about you and can be used as an effective promotional tool.
User-generated content is any type of content created by someone other than the brand or business it represents, such as photos or videos shared on TikTok. You can ask permission or tag the original user in the shared video and ride the wave of their popularity all the way to higher sales.
9 – Trends, Holidays, & Collaborations
If someone is making content about something trending in your industry or related to your brand, why not create some of your own? Dances and challenges associated with a specific hashtag will increase engagement with your social account.
Regarding holidays and special events (like Halloween), fans will likely be sharing their festive videos on social media—and TikTok is no exception! If you’re able to get ahead of the game by creating holiday-related content before others do, then this could really help increase engagement with your followers.
Also, consider using collaborations with other brands to boost ecommerce social engagement on TikTok. Collaborations have been vital components of successful marketing campaigns in recent years because they are great ways for businesses of all sizes and types to build relationships with each other while also increasing awareness among potential customers who might otherwise not know about them or what they offer as services/products.
Be Prepared for Increased Traffic with Automation
Another great way to boost your ecommerce social engagement is by implementing ecommerce automation tools such as WooCommerce. By automating repetitive tasks, you can free up time to focus on creating more engaging video content.
When these TikTok strategies begin to pan out, you’ll need to empower your ecommerce online store with robust plugins. That is why we at OPMC have created a range of powerful plugins that do everything from improving your Odoo Accounting to creating more layers of protection and Anti-Fraud systems. Visit our store today and give a much-needed automation boost to your online business so that when you do go viral, you are ready.
Conclusion
TikTok is a valuable tool for ecommerce businesses looking to increase brand awareness and their ecommerce social engagement. By experimenting with different video ideas and implementing ecommerce automation tools, small business owners can take their online stores to the next level. Remember to keep your target audience in mind and have fun with your videos!
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